As part of a master streetscape plan for Maplewood, Missouri, a special brand program was developed to commemorate the original Route 66. Custom banners, wayfinding signage, pedestrian map kiosks, parking identification markers, and special commemorative sidewalk plaques were designed to highlight the original route. In addition, a local chocolatier created custom treats to honor and celebrate the launch.
Route 66 Maplewood Special Business District / The Right Place. The Right Time.